Revolutionising Property Marketing with Matterport Virtual Tours

The way people search for and view properties has changed dramatically in recent years. While traditional photography still plays a role, there’s a growing shift towards immersive technology, particularly Matterport virtual tours. These interactive 3D experiences are revolutionising how homes and commercial spaces are marketed, offering buyers and renters a realistic and engaging way to explore properties from anywhere in the world.

In this blog, we’ll explore how Matterport is reshaping the property marketing landscape, who it benefits most and why it might be exactly what your listing needs.

What Is a Matterport Virtual Tour?

Matterport is a cutting-edge 3D scanning technology that creates fully navigable, photo-realistic digital replicas of physical spaces. Think of it as Google Street View for the inside of a property. Users can virtually “walk through” a building room by room, exploring every angle and getting a true feel for the space — all from their smartphone, tablet or computer.

Unlike static images or even video tours, Matterport delivers a fully immersive experience. It enables potential buyers, tenants or investors to move through a property at their own pace, zoom in on details and even measure spaces using built-in tools.

Why Matterport Is Changing the Game

Increased Buyer Engagement

The average user spends significantly more time engaging with a Matterport tour than browsing static images. The ability to control the experience — move between rooms, inspect finishes and even zoom in on features — creates a deeper emotional connection with the property. This heightened interaction often results in increased interest and a stronger sense of familiarity, even before a physical viewing. Some agents have reported up to a 300% increase in time spent on listings with a virtual tour compared to those without.

Tip: Embed the virtual tour directly on your listing page and track user interactions to understand which rooms or features are most popular.

Remote Viewing for Busy or Overseas Buyers

Whether it’s a professional relocating from abroad or a busy couple house-hunting around their 9-to-5, Matterport provides a practical solution. Properties can be viewed on lunch breaks, during commutes or late at night — any time that suits the viewer. For international buyers and investors, this is especially valuable, as it removes the need for expensive and time-consuming travel. Many sales today begin with a virtual viewing and conclude with just one physical visit — or even none at all.

In today’s hybrid working world, remote decision-making is the norm. Matterport supports this shift by keeping the buying journey moving forward from anywhere.

Realistic Representation

Listing photos can often leave buyers questioning the layout or proportions of a space. Was that bedroom really that big? How do the kitchen and living room connect? Matterport solves these uncertainties with a dollhouse view and floorplan mode, giving a comprehensive overview of the property’s layout. There’s no hiding behind clever angles or post-editing — what you see is what you get, and that honesty builds trust.

For older or unusual properties, Matterport helps manage buyer expectations more accurately, reducing surprises and potential drop-outs later in the sales process.

Saves Time for Everyone Involved

By giving potential buyers a complete virtual walkthrough up front, you filter out window shoppers and time-wasters. Only those with a genuine interest will go on to book a physical viewing. This benefits everyone — agents spend less time on unproductive appointments, sellers aren’t constantly preparing their home for visitors, and buyers can focus their energy on properties that really suit their needs.

Some estate agents report a 50% drop in unnecessary viewings after implementing Matterport into their marketing toolkit.

A Competitive Edge

In a saturated market, it’s not just the property that needs to stand out — it’s how you present it. Using Matterport signals to buyers (and sellers) that you’re investing in high-quality marketing and innovative technology. It reflects a level of professionalism and care that can help build your reputation and win more instructions.

For developers and landlords, it’s also a great sales tool for off-plan properties, vacant units or furnished show homes — where foot traffic may be limited.

Who Benefits Most from Matterport Tours?

Matterport virtual tours offer value across the entire property industry, but they’re especially powerful in certain scenarios where clarity, convenience and visual impact matter most. Here’s a closer look at who stands to gain the most:

High-End or Architecturally Unique Properties

Luxury homes, listed buildings, or bespoke architectural designs often need more than just a few photos to convey their value. Matterport captures the full essence of a space — its flow, finishes and atmosphere — allowing potential buyers to experience its uniqueness without stepping through the door.

For interior designers and architects, these tours also provide a detailed visual archive of the property’s structure and aesthetic.

New Builds and Off-Plan Developments

When properties are still under construction — or recently completed but unfurnished — buyers can struggle to visualise how the space will feel. A Matterport tour offers a much clearer representation than a floor plan or CGI render alone. Developers can also use 3D models of show homes to promote multiple units remotely.

Virtual staging can be layered into the model, helping prospects picture how rooms might look when fully furnished.

Commercial Properties and Office Space

Office lettings, retail units and hospitality venues often involve decision-makers who are not based locally. A Matterport tour enables stakeholders to assess layout, access and potential fit-out opportunities remotely. This can speed up decision-making and reduce the need for multiple in-person visits.

Facilities managers and leaseholders can also benefit by using the tour to plan fit-outs or maintenance.

Holiday Lets and Serviced Accommodation

Travellers want to know exactly what they’re getting, especially for premium short stays. A virtual walkthrough gives prospective guests confidence, showcasing everything from the layout and natural light to amenities and décor. This helps reduce booking friction and builds trust.

Property owners often see increased bookings and fewer cancellations or disputes when guests know exactly what to expect.

Homeowners and Vendors Seeking Stronger Marketing

For sellers looking to get the best possible price — or secure a quick sale — Matterport helps listings stand out online, attract more attention and convert interest into offers. It’s particularly useful in competitive markets or when selling remotely.

Some vendors use the tour to vet buyers before physical viewings, minimising disruption while still marketing effectively.

The Future Is (Virtually) Here

It’s clear that Matterport is more than just a nice add-on — it’s quickly becoming an essential part of property marketing. Whether you’re an estate agent, developer or landlord, offering a virtual tour shows that you’re in tune with how modern buyers want to view and experience property.

If you’re ready to make your listings stand out, we’d love to help. At Virtue, we provide high-quality Matterport virtual tours tailored to your needs. Get in touch today to see how we can transform the way you market your properties.